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Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses - Renato Hübner Barcelos, Danilo C. Dantas, Sylvain Sénécal, 2018
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Statusbrew - Social Media Management Tool on Twitter: "Finding a voice for your social media marketing can be difficult but using the following four-fold formula suggested by @stephanies, you can easily define
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